Thrive In Design Podcast
Season 7 Episode 5
Evolve or Fade: Nicole Lashae Ben's 2025 Strategies for A&D Reps to Stay Relevant in a Digital-First World
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Description
What You'll Learn in This Episode
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In today’s fast-paced, post-pandemic world, the old business playbook simply doesn’t cut it anymore. Face-to-face meetings are rare, inboxes are overflowing, and traditional sales tactics like cold calls, showroom visits, and product catalogs are losing their impact. So, how can you stand out and stay top-of-mind with your audience?
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In this solo episode, your host, Nicole Lashae Ben, dives into the essential strategies you need to thrive in a digital-first, time-limited world. Nicole shares actionable insights on how to innovate your approach, build trust within key online communities, and create value-driven experiences that resonate with your audience. Whether you're in interior design, manufacturing, or any other industry navigating today's challenges, this episode is packed with practical advice to help you pivot and stay ahead.
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Don't miss out—learn how to adapt, connect, and position yourself as an industry leader in an ever-changing landscape.
Tune in now!
Key Highlights from the Episode
✨ Why traditional A&D sales strategies are no longer effective and what to do instead
✨ How to build trust and authority in online communities where designers are actively engaged
✨ How to create meaningful, value-driven touchpoints that make designers want to work with you
✨ The digital tools and content strategies that can help you remain visible and relevant in 2025
✨ Ways to seamlessly integrate digital and in-person strategies for maximum impact
[00:01] Episode intro and what in for you in today’s show
[03:31] Five ways to stay relevant and innovative in the ‘post-pandemic society’
[05:53] Partnership with non-competing brands that complement your company
[07:56] Creating engaging digital experience on social media
[10:54] Develop a simple subscription program
[13:49] Leveraging social media to build a personal brand
[17:15] Developing an insider newsletter through email campaigns
[20:53] A quick recap on how to stay relevant in this limited-time era
[16:22] Wrap-up and end of the show
Resources Mentioned
Connect with Nicole Lashae Ben
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Website: thriveindesign.co
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Instagram: @thriveindesign
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Facebook: Thrive In Design
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LinkedIn: Thrive In Design
Explore More
Register for the next
Thrive In Design live training here.
